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The way you look…
I love fashion. But I don't like what it's doing to the planet, animals and people. So I decided to change it.

Thewayyoulook is about seeing things differently — and expressing your perspective through the choices you make and the way you dress.

It's a space free from cruelty, harm and recklessness.
Where fashion is as good as it looks.
FROM PROBLEMS TO DECISIONS

Welcome to a journey towards a better kind of fashion — without compromising on style, quality or beauty, and without overlooking what stands behind the clothes we wear.

1
UNDERSTANDING THE CHALLENGES
A closer look at the challenges behind fashion and how they connect to the bigger picture.
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2
FASHION SYSTEM.
Three key groups are connected and influence one another:

3
FROM KNOWLEDGE TO ACTION
Every step towards a more sustainable future matters. And when we act together, small changes can add up to something big.
FASHION INDUSTRY
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CONSUMER
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4
MORE FASHION
Sustainable fashion is always in style. No compromises. No cruelty. Just more fashion.
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Magazine
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