Sustainability is a complex concept, and there isn’t one universally agreed upon definition.
The Brundtland Commission defines sustainable development as “development which meets the needs of current generations without compromising the ability of future generations to meet their own needs.”
While this definition was made over more than 30 years ago, it is still the most widely and commonly used. It has since served as the basis of what sustainability means for individuals, enterprises, and government. In any case, it is a long way from the ideal definition. Because we can ask: “What ‘needs’ are we trying to sustain?”
Anyway fashion is also about benefitting the people involved throughout the fashion supply chain, from farmers, to consumers, to everyone working in end-of-life facilities such as recycling factories. So we understand ‘sustainable fashion’ as a holistic approach to the design, production, sale, consumption and use of clothing, accessories and footwear that conserves and restores ecosystems whilst respecting and protecting the human rights of people and enabling equitable development of communities.
That's why we place the health and survival of our planet as the primary goal of all fashion activities. This is different from fashion driven by economic growth. A prosperous planet with a stable climate benefits us all and decentralizes fashion into industry-dominated activities, activities shaped and reshaped by pioneering collaborations between industry, citizens, education, media, politics and others.
Move from consumption to care. Working to transform action for climate, biodiversity and social justice, something that anyone can do, anywhere. We bring attention to relationships, lighting and more to the fore, focusing on mindfulness, mindfulness and fashionable practices without sacrificing style.