Design

Design - is the first thing we pay attention to when choosing clothing; because even if it is 100% eco-friendly, and its design is rather weak, this item will not be needed by anyone. But clothing with actual design we will choose, love and wear for years to come.

The design stage is where details of fabrics, silhouettes, trims, and finishes are established. The majority of today’s clothing is based on current trends, so it is designed to only last a few wears. This is what we call “fast fashion“, which is responsible for a vast amount of clothing ending up in landfills.
In contrast to fast fashion, considered design or “slow fashion“ contemplates each phase of the clothing supply chain. The designer considers the materials and their impact, the production, and the consumer use stage to minimise the adverse effects on the world around them.

By choosing clothes that are too fashionable or, on the contrary, outdated in design, in both cases you risk looking out of date in a year. This means you will need to go shopping again. What about those clothes that were bought a year ago? it seems you don't need her anymore... But a lot of natural resources and human effort were spent on its production (the global clothing supply chain involves millions of people as well as tonnes of water, chemicals, crops, and oil), which ultimately turned out to be in vain.

Therefore, when choosing new clothes, give preference to clothes with a timeless design (namely, clothes in a casual style. Read more about casual here). Additionally, you can also choose clothing created using one of the suggested sustainable design practices.